Kindly

Client

Industry

Go Kindly

Wellness

Position

Graphic designer & Content Creator

Case

Graphic design and content creation for Kindly, a supplement and healthcare company. Kindlys brand is close to earth, inclusive and wam, with focus on wellness not being to serious, but still important.

My focus revolved around crafting visually compelling and brand-aligned social media posts and newsletter design, collaboratively curated with the marketing team's guidance and content directives in shared Figma files.

Challenge

The project spanned a spectrum of responsibilities —from selecting captivating visuals resonating with the target audience to crafting impactful copy. Kindly did not have their own assets for this, so i had to outsource and find my own visuals. Each post demanded meticulous attention, ensuring it not only mirrored the brand's identity but also captured viewers' attention as they scrolled through their social feeds.

Process

Navigating a virtual collaboration landscape, the Kindly marketing team, operating remotely, seamlessly communicated their directives. Armed with Figma files, each containing detailed descriptions of weekly themes and content requirements, our collaborative efforts thrived. This digital framework allowed for the exchange of ideas, ensuring a clear understanding of the month's content needs.

In the realm of emails, the team shared thematic insights and highlighted specific areas for focus. Taking the reins, I delved into crafting captivating copy, selecting suitable visuals, and designing graphic elements in Figma. This collaborative virtual workflow extended to Instagram feed planning, where the meticulous arrangement of each post was visualized, enabling the marketing team to grasp the content combination and

order effortlessly.

Instructions from the marketing team

Solution

Maintaining a keen eye for detail, I ensured each design element harmonized with Kindly's brand identity. The seamless integration of visuals, copy, and thematic elements aimed to deliver a cohesive and but playful brand experience, driving engagement and interest in Kindly's products and services.